"Eddie Zaratsian, a man of flawless taste and intrinsic imagination, exudes a cultivated style and keen eye for floral design that is unmatched. Passion is his drive, creativity is his inspiration, style is his statement and devotion has created his success. Representing sophisticated art and expanding the definition of floral design, Eddie Zaratsian’s cosmopolitan style has become influential in the field of floral aesthetics. Eddie stretches the boundaries of the usual to create arrangements that are complex, fresh, textural and perfectly edited. In this first monograph, a designer’s portfolio and collection of nothing but masterpieces, Zaratsian’s personality and multifaceted talent really shines through. A beautiful and inspiring art book that will undoubtedly engage the curious and the interested, whether client, casual reader or florist in search of innovation."