FOX Network Premieres 'X Factor'!
Monday, September 19, 2011 at 10:15AM FOX Network's been pretty busy this week! The Emmy's aired last night and on Friday, FOX premiered it's new show 'X Factor', the #1 rated singing competition in the U.K. for the last seven years that is now coming to America with judges Simon Cowell, L.A. Reid, Nicole Scherzinger and Paula Abdul. What makes the 'X Factor' different from other singing competitions? Well, for one thing, a $5 million dollar recording contract, and for another, the audience is now involved in the audition process.
FOX paired up with Ford for a week of amazing promotional events, starting with an incredible kickoff party at the Book Bindery in Culver City on Monday, followed by an extraordinary 'X Factor' premiere at the ArcLight in Hollywood on Wednesday night.

To introduce FOX's fall lineup, Karin Pofsky and YourBash! threw the party at the Book Bindery in fall colors decorated with Moroccan candles, lanterns, cozy area rugs and comfortable seating arrangements. FOX wanted the party to be completely environmentally friendly, so the orchids and succulents were reused for the Emmy events last night; and the delicious cuisine from Alligator Pear was all organic!
New Ford vehicles were parked near the arrivals carpet and guests were handed poker chips to use at the casino games by Fantasy Casino. The poker chips were redeemed for prizes on the way out and guests also received eco-friendly lunch bags from Koko Accessories.








On Wednesday, approximately 800 guests came out to the ArcLight in Hollywood for the 'X Factor' premiere, which was produced by FOX's special events and creative services department in conjunction with Russell Harris Event Group, who even created a custom-built stage for the event. After the screening, judges were introduced and participated in a Q&A session with the audience, followed by a post-screening media conference and an after party at The Redbury.





The Russell Harris Event Group is no stranger to large corporate events like this. For over 20 years, they've been the exclusive event production and management company in L.A. They specialize in creative corporate and entertainment events and have collected some amazing clients for their portfolio, including Disney, Intel, Mercedes-Benz, Sony and Showtime.
Their list of services is long and diverse and includes specialized services like event marketing and promotions, trade shows, talent and entertainment, staffing, audio visual and sound, custom invitations, decor and custom props, and valet and limosuine service. (Just to name a few.)
To learn more about the Russell Harris Event Group and to view their impressive portfolio, click here.
Credits:
Fox Fall Season Launch Party
Photographer: Sean Twomey 2me Studios
Audiovisual Production: Sweetwater Video Production
Bars: West Coast Beverage
Casino Games: Fantasy Casino
Catering: Alligator Pear
Decor, Production: YourBASH!
DJ: DJ Johnny Knight
Embroidered Pillows: JMP Associates
Flowers: Sada's Flowers
Furniture Rentals: AB Elements
Greenery: Green Set Inc.
Lighting: Daylight
Rentals: Classic Party Rentals
Step-and-Repeat, Signage: AoSA
Venue: Book Bindery
Fox's 'X Factor' Premiere
Photographer: Dan Scott
Audiovisual Production: Sweetwater Video Production
Draping: Crdzines Inc.
Flowers: tic-tock Couture Florals
Furniture Rentals: FormDecor
Lighting: Daylight
Graphics, Printing: Coloredge Visual
Design and Production: Russell Harris Event Group
Rentals: Town and Country Event Rentals
Venue (Screening): ArcLight Cinemas Hollywood
Venue (After-party): The Redbury
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