When you meet Cassandra Santor of Beautiful Day, you really can’t help but smile. She carries herself with a graciousness and class that is to be envied and speaks with an understanding that comes only from going through it. For over ten years now, Cassandra has been honing her skills, gaining experience and studying under experts in several wedding specialties.
For most brides, planning a wedding brings a them into exciting and unfamiliar territory – many of them thrilling delights they’ve been dreaming about and others they never thought of. Beginning with a bakery, Cassandra set her sights on one goal after another, a different aspect of the day to learn about and experience. When the bakery didn’t need a baker but instead needed an accountant, she set about teaching herself their accounting program and returned to them armed with what she needed to get her foot in the door so she could eventually learn about baking. She moved from the office to the kitchen, where she learned about cake design, composition and the finishing touches that creates Amazing.
Little did she know at the time that love would soon lead her to the east coast and dedication would lead her to her dream job. Call it kismet, but when she heard about an opening with Martha Stewart, she overnighted her resume, got a call the next day, and was hired on the spot. Soon she was working at The Wedding List, a high-end, high-touch registry where she spent her days assisting consultants and her nights studying china line charts. Before long she, after testing in, she had become a consultant herself. While at The Wedding List, Cassandra became an expert in china and tabletops, doing elaborate settings for some of the most luxurious weddings in the area. When the shop closed and layoffs became eminent, Cassandra not only survived but also thrived by being offered a prominent job with Martha Stewart in New York City. There she continued her work with brides and expanded it to include high-end clients from the entire tri-state area. After being promoted from working with brides to the corporate offices, Cassandra found she was she really missed her brides and the excitement she received while helping them on their journey to the wedding day. She’d begun working with brides and doing coordination of the full affaire on her own and wasn’t creatively fulfilled in the corporate environment. Her Martha Stewart colleague’s graciously referred her to a place they thought she would find inspirational: a floral studio. Soon Cassandra had added technical skills and experience in that field to her proverbial tool belt. She moved from the floral studio to national sales for a first-class chocolatier, where she learned the art of fine chocolates and favors. Fast-forward to a President’s Day blizzard and Cassandra was ready for change. Being no stranger to the moving box, she packed them up, and headed west to seize yet another golden opportunity. Before long, she was in Los Angeles, facilitating the opening of a pilates studio and sending resumes to Mindy Weiss, when persistence again pays off and she begins setting out on her own.
She created Cassandra and Company where, over the last several years, she has been working privately with brides, creating beautiful and unique weddings. Last year, she created Beautiful Day with the vision that a beautiful wedding be attainable and accessible to every bride and that the possibilities are limitless and has designed coordination packages with that vision in mind.
We had the great pleasure of working with Cassandra earlier this year and, in fact are excited to be working with her again. She takes pride in everything she does, no matter how large the task or small the detail. There truly is no better way to learn than hands on and she has, time and again, proven this maxim to hold true. From career beginnings in her hometown of Las Vegas, NV – the hospitality capital of the world, working with guests in restaurants, to New York City and now to Los Angeles, Cassandra has travelled and learned and taken initiative and created and built something she loves from the ground up, all the while, in one form or another, helping brides to create the day of their dreams.